• Is It Time to Build Your Own Brokerage?,Lisa Gerdes, VP & COO, Realty World International

    Is It Time to Build Your Own Brokerage?

    For many real estate professionals, the dream begins with helping clients buy and sell homes. Over time, that dream grows into something more. Years of experience, thousands of conversations, countless transactions, and lasting relationships create something invaluable—knowledge, confidence, and lea

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  • Beyond the Franchise Fee: The Real Value of Aligning with a Global Real Estate Brand,Lisa Gerdes, VP & COO, Realty World International

    Beyond the Franchise Fee: The Real Value of Aligning with a Global Real Estate Brand

    When independent brokers begin exploring franchise opportunities, one of the first questions they ask is: “What are the franchise fees?” It’s a logical question—but after nearly four decades in the real estate industry, I’ve found there’s a much more important one: “What am I receiving in return for

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  • Why the Future of Independent Real Estate Brokerages May Depend on a Global Brand,Lisa Gerdes, VP & COO, Realty World International

    Why the Future of Independent Real Estate Brokerages May Depend on a Global Brand

    There has never been a more exciting—or more demanding—time to own an independent real estate brokerage. After nearly four decades in this industry, I’ve had the privilege of working with thousands of brokers across local, national, and international markets. I’ve witnessed changing interest rates,

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