• The Best Investment You’ll Ever Make Isn’t in Technology—It’s in Leadership,Lisa Gerdes, VP & COO, Realty World International

    The Best Investment You’ll Ever Make Isn’t in Technology—It’s in Leadership

    There is a question I’ve asked myself throughout my 38 years in real estate: What separates brokerages that simply survive from those that continue to thrive, decade after decade? I’ve worked with new agents launching their careers, independent broker-owners building remarkable companies, family-own

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  • Why the Future of Independent Real Estate Brokerages May Depend on a Global Brand,Lisa Gerdes, VP & COO, Realty World International

    Why the Future of Independent Real Estate Brokerages May Depend on a Global Brand

    There has never been a more exciting—or more demanding—time to own an independent real estate brokerage. After nearly four decades in this industry, I’ve had the privilege of working with thousands of brokers across local, national, and international markets. I’ve witnessed changing interest rates,

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  • Beyond the Franchise Fee: The Real Value of Aligning with a Global Real Estate Brand,Lisa Gerdes, VP & COO, Realty World International

    Beyond the Franchise Fee: The Real Value of Aligning with a Global Real Estate Brand

    When independent brokers begin exploring franchise opportunities, one of the first questions they ask is: “What are the franchise fees?” It’s a logical question—but after nearly four decades in the real estate industry, I’ve found there’s a much more important one: “What am I receiving in return for

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